We Create Identity from our Saudi Culture
Quality of Life Human Capital Investment Global Connections
About Us
Najd Desert Pearl (NDP) is a Saudi company pioneering a New Era of Human Capital Investment focusing on people, culture, creativity, and ideas, alongside expertise in marketing, business development, events, brand building, and public relations.
NDP provides integrated solutions for both public and private sectors through innovative approaches that transform cultural authenticity into meaningful impact, reflecting true identity while aligning with modern communication and strategic practices.
The company empowers organizations to build stronger connections and lasting value through services that include media campaigns, marketing strategies, brand activation, reputation management, and event organization and management.
Through this human capital approach, NDP contributes to the goals of Saudi Vision 2030 by supporting local content, enabling effective cross-sector communication, and enhancing quality of life through investing in people and cultural experiences.
The Visionary Behind NDP
Eng. Sarah Suliman Alzahrani – CEO
An architectural engineer with expertise in public relations, marketing, business development, and project management (PMO), Sarah brings a multidisciplinary background that bridges design, communication, and strategy.
She combined her architectural insight with professional precision to establish Najd Desert Pearl (NDP) Company, pioneering a New Era of Human Capital Investment a platform that reflects her deep understanding of human experience, cultural identity, and visual branding through a strategic and innovative lens.
Born in San Francisco and raised in Riyadh, her multicultural upbringing shaped a unique perspective that merges global exposure with cultural authenticity. Sarah began her career in architecture, mastering the art of transforming ideas into built realities. Her passion soon evolved into marketing, branding, public relations, event management, and PMO leadership, leading to the founding of NDP Company where creativity meets cultural depth to redefine modern investment and marketing with clarity and purpose.
Services
- Branding & Identity
- Content Creation
- Visual Production & Art Direction
- Photography Activities
- Strategic Marketing
- Digital Campaign Management
- Influencer & Talent Partnerships
- Business Development
- Market Research & Trend Analysis
- Brand Consulting & Auditing
- Event Production
- Brand Experience & Activation
- Government & Cultural Projects
- Organizing & Managing Exhibitions & Conferences
- PR Strategy & Management
- Protocol & Guest Experience
- Event Communication Support
- Campaign & Community Engagement
